My name is Sera Zelva. I’m an art director, photographer, and visual creator specialized in fashion.
I work between Madrid and Paris, crafting narrative-driven imagery through both traditional photography and artificial intelligence.
I work between Madrid and Paris, crafting narrative-driven imagery through both traditional photography and artificial intelligence.
For over a decade, I’ve worked on campaigns, editorials, and portraits for international brands and media. My work has been featured in Vogue UK, Vogue Portugal, V Magazine, Fault, ELLE, Vanity Teen, among others.
In recent years, I’ve embraced artificial intelligence as part of my creative process—not as a replacement, but as an expansion.
It allows me to imagine characters, environments, and atmospheres that complete a visually grounded and contemporary vision.
In 2025, Vogue Portugal published one of my AI-generated editorials in its print edition, confirming this work as part of today’s visual fashion discourse.
It allows me to imagine characters, environments, and atmospheres that complete a visually grounded and contemporary vision.
In 2025, Vogue Portugal published one of my AI-generated editorials in its print edition, confirming this work as part of today’s visual fashion discourse.
In 2020, I founded Sera Zelva Studio, a space where art direction, visual storytelling, and technological exploration converge.
From there, I develop editorial and visual projects that explore new ways of portraying fashion with sensitivity, concept, and precision.
From there, I develop editorial and visual projects that explore new ways of portraying fashion with sensitivity, concept, and precision.
I believe in the power of images to shape identity.
And I believe fashion needs, more than ever, new narratives.
And I believe fashion needs, more than ever, new narratives.
